The new Layar Reality Browser (version 3.5) was released today for Android phones. The new release comes with new Stream Technology which completely changes the user experience from search-based, to discovery.   With so many layers now available, finding content in Layar relied heavily on making layers known, via tradtional marketing methods or hoping the user would just 'stumble-upon' the ... more.

SHOP SHOP is a new offering from Media Grand, that provides easy directions to the major high street stores in Bath. Rumour has it that more towns and cities will be added over time, but for now it's limited to Bath.   It is the fastest way to locate your favourite stores, coffee shops and transport links in Bath. Shopping made fun? No, but certainly more interesting.   ... more.

Search and Discovery for Augmented Reality Layar announced today, a new feature that will help make using the Layar reality browser as a search engine, a simpler and smarter choice. With so many new layers becoming available, Layar is expecting users to be overwhelmed with content, and rightly so. There are currently over 600 published layers with around 1.2m augmented objects served daily.... more.

Saturday 24th April 2010, Dam Square, Amsterdam saw the worlds first Augmented Reality Flashmob come to life. Or should that be reality as none of it really existed as anything more than just pixels?   This hugely ambitious project, by Sander Veenhof and a couple of partners, brought a number of technologies and mobile apps together to deliver a fantastic virtual user experience; and make a... more.

Gowalla is a location based social networking game where users 'check in' at Spots on their travels.  The Gowalls Spots layer helps you find the Spots to check in to, and there are no shortage of those!  Each spot will give you a short description, the number of 'check ins' (not chickens, see Farm layer for that) and the number of users.  You can also go directly to the Gowalla m... more.

Layar announced this week that layer publishers will be able to sell their layers, directly from the Layar client. Payment will be taken via mobile PayPal but only if you have an account in Euro, GBP, USD, CAD or AUD. News is that more payment options will be made available over time, allowing you to pay in your own currency, as long as you have a PayPal account that is. The updated layer cl... more.

ReadWriteWeb picked up on an article in Time Magazine, noting the rising popularity of Augmented Reality (AR), claiming it to be in the top 10 tech trends of 2010. It also mentions that Layar co-founder Claire Boonstra was named in Laptop Magazine's list of the most influential women in technology. Well done Claire! Read full article... more.

Yelp is the fun and easy way to find, review and talk about what's great - and not so great, in your area. And now it's on Layar.   Layer Title Yelp Publisher www.yelp.com/ Release Date Country/Region International Price Free     We tested Yelp in Bath, UK, and found... more.

Urban Farm, the Layar that 'Brings the farmyard to the city'. It's all a bit fo fun, clearly, but it is going to get stick from those with no sense of humour for being 'a waste of the possibilities of AR'.   Get out there and have some fun!   Layer Title Urban Farm Publisher Release Date 2010 Country/Region International ... more.

TweetPhoto on Layar is a photo sharing experience derived from its success on Twitter and Facebook. Now you can share your photo's through the Layar browser, wherever you are.   Layer Title TweetPhoto Publisher TweetPhoto Release Date Country/Region International Price Free   &nb... more.